Haier Thermocool shines as Brand of the Year at ADVAN Africa Award
By Oghale Mafuru
Haier Thermocool from the stable of PZ Cussons, a leading Consumer Goods company has emerged Brand of the Year at the Advertisers Association of Nigeria, ADVAN Africa Award which held November 20th 2022.
The Award which has as theme: Marketing as a tool for Sustainable Economic Development held at the prestigious Muson Center, Victoria Island, Lagos and had in attendance marketing professionals from across the African Continent, advertising practitioners and Executive Directors amongst others.
Haier Thermocool which combines cutting edge technology and innovation to address everyday household challenges has been in Nigeria for over 40 years and has led its category which include refrigerators, freezer and washing machines.
The parent company, PZ Cussons is an international consumer goods business that champions the wellbeing of people, families and communities everywhere.
The company have leading brands in three core categories: Hygiene, Baby and Beauty. The trusted hygiene brands provide care for millions of people every day.
Meanwhile, the award-winning baby products are the most trusted by mums and dads, with safe and caring delivery. Its various brands across these leading categories are supported by a number of portfolio brands, each of which has a specific role to play.
Some of the brands which clinched various awards at the ADVAN event include, Detol, MTN, Colgate, Sunlight, Frist Bank, Indomie, Milo amongst several others.
Recall, that ADVAN recently renamed its Annual Awards Marketing Excellence as ADVAN African Awards for Marketing Excellence in line with plans to make it a regional award that celebrates and recognizes outstanding work of marketing professionals and brands on the African continent.
According to the President of the Advertisers Association of Nigeria, ADVAN, Osamede Uwubanwmen, the renaming is strategic to the realization of the association’s goal to encourage the growth of brands particularly local businesses that are making global impact.
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