McCann London gets second Chief Strategy Officer
McCann London has head-hunted Nusara Chinnaphasaen, a former Saatchi & Saatchi London planner, as the talent fit to partner with its chief strategy officer Lee Ramsay.
McCann London chief executive Polly McMorrow said the hiring “completes the line of direction” of the “wonderfully diverse and discipline-independent” strategy department, which is headed by Chief Strategy Officer Theo Izzard-Brown.
While commenting on her new appointment, Chinnaphasaen said: “I want to bring inspiration and clarity to help brands navigate complexity in these fragile times. I look forward to partnering with Lee and being part of a strong team led by an empathetic leadership style.
Ramsay has been in charge of strategy since his promotion last year, having joined the agency in 2020 from Wieden & Kennedy London, where he led the communications planning practice for brands including Nike, Sainsbury’s, and the Formula 1.
Ramsay said: “It has been noted by many, I’m sure, but a planner’s job is changing rapidly. Planners need to be comfortable with everything from a client’s data strategy to their dynamic creative ambitions – that means we need to continue to build a team accordingly. Nusara and I share this passion, and I am thrilled to partner with her on this journey.
Nusara Chinnaphasaen brought a rich experience in brand management to bear on her new role. She was director of global planning at Wieden & Kennedy Amsterdam for six years before leaving to take on the role of co-head of strategy. She has also worked for clients such as P&G, Uber, Google, Airbnb, and Visa over his 20-year career. Born in Bangkok, she is proud to be Thai and has worked in five countries on three continents, including a stint at Cramer-Krasselt New York.
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