Lanre Adisa, Steve Babaeko, others to deliver lecture on SME branding
Top marketing and brand communications players have been appointed as lead speakers at the maiden edition of the Small and Medium-sized Enterprises (SME) Conference & Expo, which is being organized to help SMEs appreciate and properly position their brands for growth.
Brand experts like Lanre Adisa, CEO, Noah’s Ark, Steve Babaeko, CEO, X3M Ideas, Cherry Eromosele, Chief Marketing Officer, Interswitch Group and Chizor Malize, Managing Partner/CEO Brandzone Consulting LLC have all been engaged to offer insights on how small scale enterprises can explore the opportunities in branding to make their businesses more attractive to a wider audience, in the competitive marketplace.
Other speakers that have signed up for the conference, which is to hold on November 16, 2017 at the Renaissance Hotel GRA, Lagos are Mr. Rufai Ladipo, Managing Director, Agile Communications, Oke Maduewesi, CEO, Zaron Cosmetics, Tope Jemerigbe, CEO, DKK, Mrs. Bolajoko Bayo-Ajayi, Managing Director, Purple Pearl Consulting, and a host of others.
The conference is coming at a time when the Nigerian government is focusing more on driving growth within the SME sector through infrastructural support and policy initiatives that could enhance the ease of doing business in Nigeria and spur GDP growth and employment generation. Two of such Federal Government initiatives are the Collateral Registry Act and the Credit Reporting Act, which was recently signed into law to support growth among SMEs.
According to the organizers of the event, Purple Pearl Consulting’s MD, Mrs. Bayo-Ajayi, the conference which is tagged: “Unlocking Business Growth through Branding” will expose SMEs operators to the important role of brand building which will help them to grow their brands in the market place. She noted that one of the challenges facing most SMEs is the low appreciation for brand building, adding that it often leads to poor product positioning and proposition.
Also speaking about the benefits of the conference, one of the speakers, Mr. Rufai Ladipo said that the conference is being organized to enable SMEs build their brand names which in turn will help them achieve value and equity.
“The importance of building a brand name to achieve value and equity is so crucial in the ever-expanding competitive SME market; it is on this premise that we believe that looking at brand building beyond just a logo, SMEs’ can fully exploit their position as the engine of growth for the Nigerian economy”, he said.
RECOMMENDED ARTICLES
Comment
No comments found.