Nirmalya Chowdhury emerges Marketing Personality of the Year
By Zion Rufus
Group Marketing Head, Sona Group of Industries, Mr. Nirmalya Chowdhury has been named the Outstanding Marketing Personality of the Year.
The grand honor was bestowed on the marketing guru during the recently concluded MARKETING EDGE Brands and Advertising Awards of Excellence– Nigeria’s most celebrated annual industry awards which held in Lagos.
With over two decades of professional experience and marketing leadership spanning FMCG, Pharma, Alcoholic beverage and Food Industries amongst others, Nirmalya’s professional expertise cuts across brand building and management; designing, implementing and facilitating effective local & national marketing strategies; ROI analysis & budgeting, international marketing & sales & operation; overseeing and managing financial budgets; managing daily activities with PR, press and marketing communications agencies & media agencies for all ATL/BTL & digital activations; and carrying out effective research & intelligence into competitor products including turn-around of existing business and driving multi billion USD revenue and management.
Prior to setting his footprint in Nigeria, Nirmalya spent 13 years in India where he achieved remarkable feats in Alcobev industry with India’s 3rd largest Alcobev giant RADICO KHAITAN Limited– 1.3bn USD T/O with active global presence on more than 130 countries, wherein grew from various regional to National Marketing Head role capacity. This feat was followed by significant contribution for brand and business building agenda for both launch and establishing of iconic global brands such as Magic Moments Vodka across off and on premise channels; world’s 10th largest and fastest growing vodka brand as per Drinks international/ Remix Flavor Vodka/ Verve Super Premium Vodka/ Morpheus Brandy, 8PM Premium Black whisky launch in India.
Through his unmatched professionalism, Nirmalya has led the success of Sona Group and its subsidiaries– Euro Global Food & Beverages Ltd, Sona Agro Allied Foods Ltd, Shongai Packaging Ltd, Songhai Technology Ltd, Sona Industrial Gases Ltd, Coronation Real Estate Development Ltd, Techblow Nigeria Ltd through marketing, customer Service, reputation and stakeholder management, CSR, media relations, event management, as well as corporate & digital communications.
In 2020, Nirmalya was also awarded Winner of Marketing Excellence Award in COVID CSR Drive by ADVAN (Advertisers Association of Nigeria). He has worked extensively on leading global brands including Sabrina Gin, Amphora Wine, St. Almanac Cognac Brandy, Brave Heart Rum, Savana & Maltonic Brands, Magic Moments, and 8PM Whisky brand.
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