Meet MARKETING EDGE’s panelist @ second Quarterly Virtual Summit – Ose Osundeko
Ose Osundeko is Group Head, Digital Marketing at Fidelity Bank Plc., where she is charged with the responsibility of materialising the value of all its Digital Marketing activities and helping grow the bank’s digital influence.
She was previously Head, Digital at Starcom Media Perspectives where she managed digital budgets for the world’s largest brands, including Mondelez International (Cadbury), Visa Card & Samsung. She also developed and executed integrated digital strategies and, managed a highly strategic and commercial digital team.
At Wild Fusion Digital Centre, Ose was responsible for project managing the first Digital Marketing training centre in Nigeria into existence, deepening the quality and range of the training programmes and materialising its aim to build the digital space in Nigeria.
She is a proud supporter of the non-profit sector having worked as a Client Account Manager for Listen Fundraising UK raising funds for various charitable organisations valued at tens of thousands to millions of pounds leveraging integrated marketing channels. She is committed to professionalizing the non-profit sector in Nigeria and is currently a mentor on MentorMe4Success, a virtual platform that empowers undergraduates to develop digital and 21st-century relevant practical skills that generate income.
She is passionate about leveraging technology and integrated channel attribution solutions in unconventional ways to accelerate improvement in customer experience and marketing efficiency
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