9mobile rebounds with market share expansion

Emerging facts and figures from the Nigeria telephony market have revealed that 9mobile may have regained its performance rhythm as its market shares deepen. Specifically, recent statistics on telecoms operators released by the Nigerian Communications Commission (NCC) showed that 9mobile has recorded some market improvements.

The NCC figures for the month April showed that the number of voice subscribers on the network has risen to 12,568,088 from 12,123,185, indicating that the telco has added 444,903 new subscribers.

Previously holding 6.1 per cent in March and 6.5 per cent in February, 9mobile now has 6.6 per cent. This is as the telco maintained its lead in incoming subscribers’ porting for the fifth straight month, beginning December 2019 when it received 8,613 subscribers from the other operators.

Incoming (Inward) Porting means the number of numbers ported from another service provider’s network into a service provider’s own network.

9mobile received 5,516 customers from other operators in January 2020, 5,371 in February, 8,225 in March and 3,829 in April to underscore its determination to reclaim its pride of place, especially in the youth market and mobile money space amongst other critical territories in the telecoms consumer market.

9mobile’s repositioning efforts got a boost from the Africa Finance Corporation (AFC) which approved a $230 million loan facility to help it attain its long-term growth plans in 2019.

It embarked on the expansion of its 4G LTE deployment to more Nigerian cities earlier in February as part of efforts to continue offering superior quality services to its customers. Some of the benefits of the expanded 4G LTE include a low latency rate for high-speed connectivity and planned redundancy to minimise downtime impact.

The telecoms company also recently appointed a substantive CEO, Alan Sinfield, who had worked in emerging markets in the Middle East, Asia, Africa and Europe.

Sinfield had promised to use his experience and unique value propositions to lead the company in the next exciting phase of its journey. He said he would build on the existing strong foundation to create value that will transform the Nigerian telecoms sector.


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