‘‘33’’ Export lager excites consumers with friendship party
Leading lager brand from the stable of Nigerian Breweries Plc, “33” Export Lager Beer has continued to deepen engagement with consumers by creating new touch-points in locations across the country, following the activation of the 33 friendship party campaign.
The party train which has been held in Lagos, Ibadan and Uyo, recently birthed at the Sweet Garden Hotel, GRA, Onitsha, Anambra State, where the 33 friendship experience was activated to the delight of consumers who were treated to the most amazing music, fun, and games.
The Portfolio Manager, Mainstream Lager and Stout, Nigerian Breweries Plc, Mr. Emmanuel Agu, said that “33” Export Lager Beer was focused on highlighting the time-tested values of friendship, adding that, the event was meant to create an atmosphere such values can be expressed.
Agu said: “Building on creating experiences, the brand is leveraging on the Friendship Experience Parties to engage with its customers and deepen its relationship with friends of the brand across the country,”
With auctions and other interesting activities, friends in Onitsha were rewarded with gifts such as generators, refrigerators, standing fans, T-shirts and many more.
The high point of the event saw the consumers being entertained by top music DJs and comedians including Comedian Bash, I go save, Shakara, Ajebo, DJ Kentalky, DJ Real and others.
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