PIC.9. FROM LEFT: SEN. CHRIS NGIGE; GOV. ROCHAS OKOROCHA OF IMO, GEN. MUHAMMADU BUHARI AND PROF. YEMI OSIBAJO AT APC CAMPAIGN IN AWKA, ANAMBRA STATE ON SATURDAY (10/1/15). 6849/10/1/2015/CHIMEZIE/CH/NAN

PDP, APC spent N3.23bn on adverts – Report

A report by Compliance and Content Management Limited CCM has said that the adverts for the presidential elections between President Mohammadu Buhari and ex-president Goodluck Jonathan cost Nigeria’s major political parties, the All Progressives Congress and Peoples Democratic Party a whooping sum of N3.23 billion.

The Managing Director of CCM Limited, Mr. Tunde Onadele, who spoke at the unveiling of the report, said that the PDP spent about N2.5 billion (77 per cent of the total spending) and APC spent N728 million (23 per cent).

According to him about 253 creative materials were sent to radio and television channels in all the 260+ stations monitored by CCM, with PDP utilizing 145 materials

The report further disclosed that the media advertisements were placed on radio, television, press and billboards for the PDP and the APC presidential campaigns between December 2014 and March 2015.

The report was unveiled after a thorough analysis of over 260 broadcast media (radio and television), 48 print media (newspapers and magazines) and over 1,000 outdoor billboards across the country.

CCM based their findings on a thorough analysis of over 260 broadcast media (radio and television), 48 print (newspapers and magazines) media and over 1,000 outdoor billboards across the country.