YouTube steps into e-commerce, launches First 24-hours feature for video analytics
Online video-sharing platform YouTube looks to be venturing into the e-commerce sector.
The video and Ad sharing company stated in a published statement: “We’re testing a new way for people to easily discover and purchase products featured in YouTube videos. Creators in this pilot can add certain products to their videos. Viewers can then see a list of featured products by clicking the shopping bag icon on the bottom left corner of the video.”
“From there, viewers can explore each product’s page to see more information, related videos, and purchase options for that product. We are currently piloting this feature with a limited number of creators. It is visible to users in the US on iOS, Android, and desktop,” YouTube stated.
Bloomberg, in October 2020 disclosed that YouTube was asking creators to tag and track products featured in their videos, which would be linked to analytics and shopping tools from Google.
YouTube has also added a First 24-hours option to its video analytics.
The new feature which is available to all creators including artists, SMEs, big brands, and more will allow creators to monitor in-depth statistics on the interaction and viewership within the first 24hrs after the video was uploaded. Previously, the earliest window of time that a creator could choose after publishing a video was seven days.
According to the company, the first 24 hours are the most important in terms of generating views and revenue. The data would readily present statistics on views, watch-time, subscriber gains, estimated revenues, and beyond; creators will also be able to chart two videos and compare their performance against one another over a 24-hour period. These charts also provide data about traffic sources, or how a viewer has landed on a particular video; be it browsing features, notifications, channel pages, etc.
The first 24-hour performance will only be available on videos published after 2019, and it won’t work for live streams.
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