WPP partners Google to launch #IamRemarkable campaign for women
In line with the commemoration of the International Women’s Day(IWD) theme #ChooseToChallenge, global creative powerhouse, WPP has launched a new campaign to amplify women achievements, especially those in the workplace.
The WPP initiative aims to empower women to speak openly about their accomplishments, acknowledge their remarkable attributes and improve their self-promotion skills. The initiative tagged #IamRemarkable (#IAR), with support from Google, empowers women to celebrate their achievements in the workplace and beyond
Following a successful pilot with GroupM across EMEA, APAC and the US, WPP will initially launch the Google programme in the US, UK, Hong Kong, India, Spain and South Africa, expanding to more countries throughout the year. As part of the partnership, Google specialists will be training a network of WPP leaders to become facilitators and run #IAR sessions for employees across the company, building a global WPP #IAR community.
At the heart of the #IamRemarkable initiative is a 90-minute workshop for participants to learn about the importance of self-promotion in their personal and professional lives and become equipped with tools to develop this skill.
The sessions are also designed to increase awareness of the hurdles women face in the workplace and beyond, and allies who have the power to help drive the required behaviour change are encouraged to attend.
Lindsay Pattison, Chief Client Officer, WPP, said: “At WPP, we are committed to creating equal opportunities for all. Cultural and gender modesty norms, as well as impostor syndrome, can prevent women in particular from being proud and vocal about their achievements. We are delighted to be partnering with Google on this initiative to break down some of these barriers and empower our people to reach their full potential.”
According to information on the website of the creative agency, #IamRemarkable will be launched across the global network of the agency.
Matt Brittin, President, EMEA Business & Operations, Google, added: “We’re delighted to be partnering with WPP to roll out #IAmRemarkable across its global network. Finding your voice to speak up on your own behalf is not always easy, particularly if you’re not in the majority. #Iamremarkable has been an incredibly effective and fast way to help so many people grow personally and professionally. This work changes people, and as it grows, it changes organization culture for the better. There are exciting times ahead.”
Google’s #IamRemarkable initiative will form part of a broader series of L&D programmes available to women across the WPP network including Fast Forward, Walk the Talk and Elevate, a year-long programme designed for high-potential Black female employees in the US.
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