Women pioneering excellence in Nigeria’s experiential marketing landscape
By Felicia Nwosu
Nigeria’s experiential marketing industry is thriving, with remarkable women leading the charge, breaking barriers, and driving innovation. These professionals bring a wealth of experience, strategic thinking, and creativity to redefine the sector.
These trailblazing women demonstrate resilience, creativity, and a commitment to excellence, shaping the future of experiential marketing and inspiring others to follow in their footsteps.
This article celebrates these inspiring figures, exploring their journeys, achievements, and the challenges they navigate in this constantly evolving business environment. Each woman profiled here brings unique strengths and perspectives, contributing to the rich tapestry of Nigeria’s marketing ecosystem. Here are some of the outstanding women shaping the future of marketing and brand experiences in Nigeria and beyond.
Tolulope Medebem: The Industry Catalyst
Tolulope Medebem, the first female President of the Experiential Marketers Association of Nigeria (EXMAN) and COO/Lead Consultant at Aster Integrated Marketing Limited, exemplifies leadership and innovation. With nearly three decades of experience, she has redefined experiential marketing through disruptive, innovation-driven solutions for clients like MTN, Nigerian Breweries, and Procter & Gamble.
Her dual roles showcase her ability to balance strategic oversight and operational excellence. A graduate of Obafemi Awolowo University, Medebem is also committed to mentoring the next generation of marketers, fostering growth within the industry.
Angela Ukara-Makinwa: The Strategist and Creative Force
As Vice President of EXMAN and Director of Client Engagement, Strategy & Creative at EXP Marketing Nigeria, Angela Ukara-Makinwa blends strategic insight with creative flair. She emphasizes adaptability and innovation in experiential marketing, advocating for continuous improvement and attention to detail.
A member of “Women in Experiential,” Angela champions the advancement of women in marketing while contributing significantly to the industry through her expertise in marketing management, PR, and corporate communications.
Victoria Adewunmi: The Strategic Systems Thinker and Empowerment Advocate
Victoria Adewunmi, the founder and CEO of Watermark & Victoria, combines her Systems Engineering background with over 15 years of expertise in brand management, marketing strategy, and experiential innovation. She has worked with renowned global brands like Coca-Cola, Macallan, Jack Daniels, and Nivea, driving growth across multiple markets.
With an MBA from Warwick Business School, she also leads Watermark Academy, an Entrepreneurship Development Center, where she mentors and empowers women to excel in business. Her dedication to fostering talent and creating opportunities makes her a force in marketing and a champion of female empowerment.
Nana Milagrosa Utomi Biyang: Architect of Immersive Brand Experiences
With over 18 years of experience, Nana Biyang, Chief Experience Curator at MPXM, has set the standard for immersive brand experiences. Her portfolio includes collaborations with leading brands like Maybelline, Hennessy, and Molfix.
A recipient of the “Experiential Marketer of the Year” award, Nana has also expanded her influence beyond Nigeria, consulting in Equatorial Guinea, Gabon, and Cameroon. Her innovative approach to customer experience management ensures that every touchpoint delivers impactful results.
Sola Antwi: Master of Marketing Communications and Project Management
As Chief Operating Officer at Divergent Marketing Services, Sola Antwi is a skilled professional with expertise in advertising, PR, and experiential marketing. Her exceptional negotiation and project management skills have contributed to significant cost savings and revenue growth for her clients.
Sola’s ability to deliver end-to-end marketing solutions positions her as a vital asset in Nigeria’s marketing ecosystem.
Deola Art Alade: Transforming African Entertainment
Deola Art Alade, Group CEO of Livespot360, is a visionary reshaping the African entertainment landscape. A Harvard Business School alumna, her ventures include Soul Muzik and Rent-A-Rig, showcasing her versatility as an entrepreneur.
Beyond her business achievements, Deola advocates for diversity and inclusion in the entertainment industry, creating opportunities for aspiring professionals and nurturing talent.
Rosemary Akpo: Results-Oriented Leader
Rosemary Akpo, Managing Director at EXP Marketing Nigeria and Group Africa Production, is a high-level achiever with over 19 years of expertise in brand marketing, sales, and merchandising. Known for her analytical thinking and leadership, Rosemary consistently drives efficiency, growth, and innovation.
Her strategic mindset and commitment to delivering measurable results have earned her a reputation as a transformative leader in the marketing communications space.
Eunice Olohirenuan Braimah: Integrated Marketing Consultant and Mentor
With over two decades of experience, Eunice Braimah is a seasoned professional in marketing communications. As a consultant at Ideazqution Consulting, she has led initiatives across Africa, launching brands and developing strategies for industries ranging from FMCGs to telecommunications.
Eunice’s passion for mentoring and coaching ensures the transfer of values and best practices to the next generation of marketing professionals.
Agnes Ailuelohia: The Brand Experience Architect
Agnes Ailuelohia, General Manager at First Katalyst Limited, is known for crafting unforgettable brand experiences. With over 15 years in the industry, she has helped brands connect deeply with consumers while addressing key issues in marketing communications. Her expertise makes her a key player in building impactful brand identities.
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