We’ve gone beyond media buying and planning to providing solutions, says Media Seal MD
Leading media buying and planning agency, Media Seal, has gone a step ahead in expanding its frontiers from the routine of media buying and planning to providing pragmatic solutions that would enable brand owners reach their target consumers as well as boost the sales of their products.
The Managing Director, Oluwafemi Adeniba, who disclosed this to MARKETING EDGE during an exclusive interview, stressed that the agency was breaking industry norm by venturing into other areas of media solutions.
Mr. Adeniba pointed out that the shift was in line with the ongoing innovation in the agency. According to him, the company’s major focus is to help businesses unlock growth opportunities using innovative media solutions in connecting brands to their customers.
In his words: “What our innovative products allow us to do is that they address different categories, including the financial services category. So, they allow us to go beyond media buying and planning to providing cutting-edge solutions which for us is a competitive edge.
“With all sense of modesty, I think our competitive edge, going forth, will be innovation. We are strategically positioned as an innovating company. What we do is to help businesses unlock growth opportunities using innovative media solutions in connecting brands to their customers.”
Continuing, he said: “What stands us out is from competition is the innovative media solution. The beauty of innovation is that it’s not one size fits all, so it addresses both the needs of our current clients as well as our prospective clients.”
Enumerating some of the agency’s offerings and innovative products to include Media Mix Optimisation, Automated Online Media Resource platform which would soon be launched for the benefit of the media
industry amongst others, Mr. Adeniba stressed that Media Seal was poised to help brand owners connect perfectly with their consumers.
Describing the Media Mix Optimisation solution, he said: “Media Mix Optimisation solution goes beyond the normal reach frequency curve. It is descriptive; descriptive in the sense that it allows you to diagnose your media activities historically.
“It is also predictive based on your history to predict possible results and outcomes and the interesting thing is that Media Mix Optimisation solution is tied to sales and uplifts, going back to where we were 5 to 7 years ago.”
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