We’ve always gotten the best accounts – 141 BOSS
Managing Director of 141 Worldwide, Bunmi Oke, has said her agency has always won the best accounts in the Nigerian advertising industry.
Oke disclosed this in an exclusive interview with MARKETING EDGE in Lagos while describing the Nigerian advertising industry as one that keeps evolving by the day.
She said in the days when she was working as a Client and Account Director at LCT (now JWT ) advertising, the blue ocean then was the foods and beverage industry.
Oke said, “When I was in LTC advertising in those days, the biggest accounts were the Coca-Colas of this world, the food and beverage accounts, so we thought that if we could get that, that was it.
“We were fortunate to win Fanta’s account of those days and I was the Account Director as well as being the Client’s Director for eight years”
According to Oke, now as the MD of 141 Worldwide, she alludes to the fact that the trend and dynamics of the advertising landscape have changed as the telecommunications accounts are the best accounts that ad agencies are currently jostling for.
Oke, however, pointed out that her agency is presently warehousing a telecoms account, as it strives harder to dominate in the industry.
She said, “The advertising industry has changed. Suddenly, it has become the telecoms industry which is now the new blue ocean to conquer and fortunately as I am in 141 Worldwide, we have a telecoms’ account.
“It means that we still get a share of the best accounts that have to do with the industry. Now, the beauty of advertising is that who knows what the future holds and that is one of the most exciting parts. Who knows what the next blue ocean is going to be. It can be difficult for those who don’t understand that there is a grace for this race but it is also exciting because it is like wow, it is like trying to say what does the future holds.”
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