Uwubanmwen elected as VP World Federation of Advertisers
Osamede Uwubanwmen, the President of Advertisers Association of Nigeria (ADVAN), has been elected as Regional Vice President – Africa – World Federation of Advertisers (WFA). The election took place at the Annual General Meeting of WFA, which was held in Athens, Greece recently.
He, alongside CMOs from Dole and Nestle, has been elected to bolster the leadership team as new regional Vice Presidents. New appointments also include senior marketing and policy executives from Bank of Africa, Danone, Ferrero, Grab, L’Oréal and Mars.
Uwubanmwen is an exceptional commercial thought leader with marketing and media communication experience, and a seasoned sales and financial services professional, with over 20 years (12 years in a senior role) track record of successes in providing cutting-edge, result-oriented solutions in brand marketing and media communication, FMCG sales, financial management and banking operations. He is an alumnus of the Harvard Business School, as well as the Paris Graduate School of Management where he earned an MBA in International Business.
Uwubanmwen is a member of several international and local professional bodies including: Strategic and Competitive Intelligence Professional Organization U.S.A (SCIP), Advertising Practitioner Council of Nigeria (APCON) and Institute of Direct and Digital Marketing UK IDM.
His work experience prior to the Commercial Director role at Biogenetics Pharmaceuticals Nigeria Limited includes senior roles at Stanbic IBTC, as Head Marketing and Communications; Corporate and Investment Banking, Brand management Guinness Nigeria Plc. as well as Retail Sales Development Manager, Guinness Nigeria.
As regional Vice President Africa on the WFA council, Uwubanmwen will champion sustainable marketing in Africa through the set up of National Marketing Associations across the region as well as support the drive for responsible marketing among brands in Africa.
ADVAN, which is the only body for client side marketers in Nigeria (Multinationals and top local organisations that engage in high level marketing activities) through its various representations on the World Federation of Advertisers, remains a leading voice for the African Marketing Community in the Global marketing space.
WFA is the only global organisation representing the common interests of marketers. It is the voice of marketers worldwide, representing 90% of global marketing communications spend – roughly US$900 billion per annum. WFA champions more effective and sustainable marketing communications.
WFA connects the world’s biggest brand owners and national advertiser associations in more than 60 markets, bringing together tens of thousands of brands at local level. Together, they create a global network which offers a unique source of leadership, expertise and inspiration.
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