Tecno tops feature phone market in Nigeria
Tecno feature phone, a product of TECNO Mobile, topped the feature phone market in Nigeria in 2017.
A recent report released by Euro-Monitor International this August shows that Tecno is currently leading the feature phone market with a retail volume share of 45%.
The report attributes the high volume of market share to Tecno because of its strong presence in both rural and urban areas as well as its wide range of affordable brands in the market.
“Techno is the leading brand in feature phones in 2017 with a retail volume share of 45%, which is due to its strong presence in both rural and urban areas, and its wide range of affordable brands such as the Tecno 349, Tecno 472, and so on” the report reads.
The report further depicts that Itel was considered the most dynamic brand in feature phones in 2017 after Tecno with a retail volume share of 25%.
According to the report, Itel was ranked second to Tecno because of the performance its Itel 2090 which saw a surge in the consumer patronage of the brand.
The report, however, shows that there was a decline in purchase of feature phones by 17% in 2016 due to the economic recession, which negatively affected the sales of mobile phones.
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