Tag: Warc

Cannes Lions releases first Lions Creativity Report of the Decade across the global industry

Cannes Lions has released the first Lions Creativity Report of the Decade to recognise...

Global advertising spend to fall by 8.1% ($49.6bn) to $563bn this year, says Warc

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led...

UK advertising spend hits £6.0bn for Q2 2019

UK adspend rose 5.8% year-on-year to reach £6.0bn in Q2 2019, marking UK advertising's...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

TV leads ads investment for food and soft drinks while the rest shifts online, finds Warc

According to Warc, television still has a stronghold on advertising investment for...

Cannes Lions publishes 2019 Global Creativity Report

Cannes Lions has announced the release of the 2019 Global Creativity Report, the...

Global cinema advertising is second-fastest growing ad medium of 2019 – WARC

Early forecasts by marketing intelligence service Warc places global cinema advertising...

Programmatic advertising and its threat to brand image

  Programmatic advertising is one of the kinds of advertising that have adverse...

Mobile Ad Spend to hit $98.3bn- Report

Mobile adspend across all formats is expected to reach $98.3bn in 2017, representing...

TV tops Global ad spend with $141.8bn in 2016

Despite the rise of digital technology in advertising, Television topped global advertising...