Warc

Fresh era at Seven-Up as Sari El-Khalil takes over leadership from Ziad Maalouf

Seven-Up Bottling Company Limited introduces a major leadership change that signals...

How Nigerian music brands turns global fame into equity that lasts

Nigerian music  brand is no longer just a sound. It has become a thriving ecosystem...

Same house, different hustle: The silent war of rivalry sister brands in Nigerian market

In Nigeria’s fiercely contested consumer market, rival brands do not always fight...

WARC global ad forecast Q2 2025: Sector growth slows as trade tensions loom

WARC now projects global advertising expenditure to rise by 6.2% in 2025, reaching...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

WARC Awards announces 2025 Grand Prix winners

The Grand Prix winners for the global WARC Awards 2025 have been announced....

WARC new forecasts show ad market set to reach £45.2bn, £47.8bn in 2 years

 WARC new forecasts  has shown that  ad market is...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

WARC 2025 Media 100 Rankings

The WARC Media 100, the ultimate independent global benchmark of the world’s most...

Marketers prepare for 2025 with steady budgets amidst rising confidence

By Felicia  Nwosu As the global economy continues to influence strategic decisions,...