Tag: Uncertainty

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

WARC lowers 2025 global ad spend forecast amid economic uncertainty

By Felicia Nwosu Following a recent report from the  World Advertising Research...

Why marketers should not self-isolate during crisis – Emma Agu

Paper presented at a recent Advertisers’ Association of Nigeria (ADVAN) digital...