TikTok

TikTok aims full-funnel growth for advertisers, unveils AI-driven precision tools

TikTok has announced a set of AI-driven advertising tools to transform the platform...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...

A look at how TikTok Live is reshaping the creator economy

In a bold move to cement its dominance in the creator economy, TikTok has intensified...

Instagram Unveils ‘Edits’: A New Video Editing App to Rival CapCut

Instagram finally launched its video editing app, ‘Edits,’ on Tuesday (April...

Advertisers redirect budgets as TikTok faces uncertainty

By Felicia Nwosu Against the back drop of its banning challenge, TikTok's advertising...

TikTok announces redesigned subscription monetization for content creators

By Oluwaseyi Lawal TikTok has launched an updated "Subscription" monetization...

TikTok parent company, ByteDance, announces mass layoffs

By Oluwaseyi Lawal TikTok parent company, ByteDance, has announced intention...

$1 billion TikTok creator fund is being shut down

By Kingsley Odii TikTok has announced that its $1 billion creator fund, which...

TikTok fined $379M for GDPR violations, ordered to revamp DPP

By Kingsley Odii TikTok, the popular video-sharing platform, has been fined $379...