Thought Leadership

Why Nigeria’s top 0.1% elites are trading boardrooms for Instagram views in Lagos

Africa’s corporate titans are ditching exclusive boardrooms for Instagram screens...

‎MARKETING EDGE announces the passing of its Founder and Publisher, Mr. John Ajayi

‎MARKETING EDGE, Nigeria’s leading brand and marketing communications publication,...

Why tech brands must move beyond clicks to claim their category

For years, technology brands have taken pride in being the most digitally mature...

How charities are turning creators into catalysts for change

For many years, consumer brands such as fashion labels, tech startups, and cosmetics...

Brands, Events, and History

Sorry brands. Product benefits and USPs alone will no longer be sufficient in...

MARKETING EDGE Publisher endorses new book “Winning  with Strategic Communications.”

In a business ecosystem where unpredictability reigns supreme, companies are often...

Why perception, not product, wins in B2B marketing

In B2B marketing, we like to believe that rationality takes the lead. Procurement...

When the cameras roll: what the Coldplay scandal teaches us about crisis PR in a viral age

In a world where videos go viral faster than words and public opinion can change...

Search is shifting: what happens when GEO eats SEO?

Back in the day, the only way to succeed on the internet was to ensure your site...

MARKETING EDGE ONTV hosts Ayodeji Razaq, today

 Today, MARKETING EDGE ONTV hosts Ayodeji Razaq, CEO of Red Media Africa. He will,...