Tag: Social media

TikTok adds new feature for advertisers to reach their audience

By Ibidunni Banjoko TikTok has added a new feature in its Ads Manager...

X offers advertisers new safety features that control content close to their ads

By Abimbola Mohammed X, the microblogging site formerly known as Twitter, has announced...

Meta witnesses strong rise in ad revenue

By Felicia Nwosu Mark Zuckerberg, Meta's Chief Executive, has disclosed that the...

Today’s consumers choose value, transparency over loyalty- Fabusoro

By Abimbola Mohammed  Kemi Fabusoro, the Executive Director, Association of...

Twitter’s woes compounded as ad revenue drops by 60%

By Joseph Ekeng In a shocking turn of events, Twitter's advertising revenue...

Airtel responds to MTN’s 5G welcome message

By Abimbola Mohammed The customary marketing rivalry between MTN Nigeria and Airtel...

Shobanjo proffers solutions for navigating complex streaming landscape

By Felicia Nwosu Yetunde Shobanjo, seasoned brand communication specialist and...

Global social media market to reach $21.35 billion in 2028

By Felicia Nwosu  Business Research Insights, an organisation that offers expert...

Battle for ad revenue drives cut-throat rivalry in Social media market

By Ibidunni Banjoko Social media advertising makes the second biggest market in...

2023 Podcast market valued at USD 23.63b – Report

By Ibidunni Banjoko A report by Grand view research, one of the world’s largest...