Smirnoff

Diageo’s new marketing playbook: Getting more for less without losing the magic

 Every ad dollar counts these days. Yet Diageo, the global drinks powerhouse behind...

Lagos hosts first-ever drinks festival, draws over 1,000 guests

The city of Lagos recently played host to a colourful two-day festival that brought...

75 Years of Greatness – Girish Sharma, Managing Director/CEO

 When you think of Guinness at 75, what does this milestone mean to you? To me,...

Guinness Nigeria, 75 Years of brewing legacy, lifting lives

75 years ago, Guinness Nigeria began a journey that would become one of the most...

75 Years of Guinness Nigeria, brewing legacy, lifting lives

75 years ago, Guinness Nigeria began a journey that would become one of the most...

Lagos Cocktail Week returns with more innovations

All is set for the fifth edition of the Lagos Cocktail Week (LCW), a 3-day fiesta...

Diageo invites agencies to pitch for £2bn media business

Diageo has called a global media review as it seeks to be "at the forefront of media...

Guinness invests N4.8bn on new spirit production line in Benin

Guinness Nigeria Plc has commission a new spirit line in Benin, Edo State where its...