report

Publicis secures HP’s global media business as tech giant reshapes agency alliances

Hewlett Packard (HP) has entrusted its global media account to Publicis Media, drawing...

FIFA World Cup set to ignite global media cost surge as advertising battle intensifies across TV, digital, OOH

The build up to the 2026 FIFA World Cup is already sending shockwaves across the...

Nigerian Breweries returns to profitability, signals stronger outlook despite macroeconomic pressures

After two consecutive years of heavy losses that tested the resilience of one of...

Advertising industry could save millions and cut carbon emissions with Simple production changes, AdGreen report

The global advertising industry is sitting on an untapped opportunity to simultaneously...

Geospatial imagery analytics market to hit $18.55bln by 2030 – Report

Driven by technological advancements and increasing demand across various sectors,...

ACT Good report ranking 2025, promoting best campaigns

ACT Good Report 2025 is celebrating the best campaigns and  promoting social and...

SquirrelPR’s RANKED 2025 report unveils major shifts in Africa’s digital news landscape

  By Abimbola Mohammad A groundbreaking report by SquirrelPR, a leading...

CMO role gains enduring relevance as its future strengthens, says WFA report

By Felicia Nwosu The Chief Marketing Officer isn’t going anywhere, that at least,...

Majority of online personalities conceal sponsored content, report reveals

By Felicia Nwosu A recent investigation by the European Union has cast a spotlight...

Glo is top network for new subscribers in February 2019 – NCC report

Latest report by telecommunications industry regulator, the Nigerian Communications...