Repeat purchase

Marketing Edge Summit 2026: Modernise without losing their cultural identity, Maureen Ifada challenges brands

Dr Maureen Ifada, Marketing Director, FrieslandCampina WAMCO, has urged marketers...

How RESQ turned Flying Fish’s FIFA World Cup watch party into a winning brand experience

The true measure of an experiential marketing agency lies in its ability to translate...

72% of Consumers patronize brands with loyalty programs- Nielsen’s Report

About 72 percent of consumers across the world, including Nigeria, have attested...