Publicis

Samuel Ayetutu emerges as Lagos NIPR Chairman, Comfort Nwankwo elected into Council

Samuel Ayetutu has  emerged as Lagos NIPR Chairman following the recent election...

Publicis to spearhead Mars’ global media vision

Publicis has secured the mandate to spearhead Mars’ global media vision as WPP...

Who killed the WPP mojo?

It didn’t happen overnight. Instead, it was a gradual process. This became very...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

WPP renews global marketing partnership with Coca-Cola

WPP has reaffirmed its stronghold over Coca-Cola’s global marketing business, securing...

Adopt joins Publicis Groupe in strategic sports marketing push

In a significant move in the integrated marketing communications space, Publicis...

LinkedIn taps Publicis for $97 million global media account

By Felicia Nwosu LinkedIn has awarded its global media account to Publicis following...

Publicis Groupe releases record-high financials, optimistic for 2023

By Zion Rufus For the second year in a row, French multinational advertising and...

Brand purpose should encapsulate viewpoints – Chima

By Zion Rufus Taglines are essential to brand building as they contribute to...

Biggest media account reviews and wins of 2021

By Zion Rufus Just when we thought 2020 was going to be the only year with the...