Tag: Positioning

Al Ries, legendary marketing maverick passes at 95

4 minutes read |
Published 2 years ago

By Ralph Tathagata “It’s better to be first in the mind than to be first in...

America’s unease over China’s brand equity rise

11 minutes read |
Published 3 years ago

By Tunde Animasaun For more than 30 years, America, after the break-up of the...

Why brands prefer influencer to traditional marketing – Dolapo Otegbayi

4 minutes read |
Published 4 years ago

By Ibiduni Banjoko The phenomenon of influencer marketing has been around for...

International SEO leads digital marketing

3 minutes read |
Published 5 years ago

Without a doubt, digital marketing has effectively moved into position as one of...