Tag: PepsiCo

PepsiCo heightens cola war, set to launch Pepsi Café

The term 'Cola Wars' was coined in the US in the US to describe the advertising and...

PepsiCo credits increased ad spend for sales growth

PepsiCo, Inc has said that the increased ad spending did help boost sales by 4.26%...

Former PepsiCo CEO aims to create a ‘sisterhood’ of women leaders

Former PepsiCo CEO Indra Nooyi says she doesn’t miss being in charge. Instead,...

PepsiCo launches BTL campaign to promote 7Up Free

PepsiCo has chosen to promote 7Up Free with an experiential pop-up event in an attempt...

Pepsi plans to test out selling water in cans

PepsiCo Inc., facing an industrywide backlash against plastic, will experiment with...

Pepsico appoints new Global Chief Commercial Officer

Ram Krishnan has been named Global Chief Commercial Officer at PepsiCo, Inc. Mr....

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

Lagging sales in core brands hurt PepsiCo’s 3Q trade

Soft drinks giant PepsiCo has said that a focus on healthier and low-calorie drinks...

Insight Publicis to lead PepsiCo Creative charge in 14 markets

While many Nigerian agencies may be far from stable, due to the economic recession...