Pepsi challenges Twitter fans to launch “Cocoa” Cola
Pepsi has taken the soda war to a new dimension. The global beverage giant has concocted “Cocoa” Cola in a subtle “slight” of its competitor, Coca-Cola Company.
The drink is a combination of cocoa and Pepsi (with “a hint of marshmallow!” the company cheerfully notes). The soda maker says the drink was inspired by a year marked by stay-at-home orders.
“There is nothing more classic than hot cocoa on a winter day, but this year has been anything but typical,” said Todd Kaplan, VP of marketing at Pepsi in a understated statement.
Pepsi aims to create a flurry of interest for the new beverage by saying it will roll out “a batch” of the new flavour if its Twitter post reaches 2,021 retweets as a way to herald the start of the New Yyear. The post, which pictures the drink over ice, currently has retweets numbering in the low hundreds, but that’s climbing.
Beverage makers have been increasingly relying on the power of social media campaigns to drive revenue—hard seltzer brand, White Claw, was recently cited in Forrester’s 2020 Brand Spotlight for relying on user-generated content and becoming comfortable with organic conversations about the brand.
Pepsi’s cross town rival Coca-Cola Co. has not responded as at press time.
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