Tag: Pepsi

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

FG doubles down efforts to increase tax on Coke, Pepsi, others

In an apparent revenue constraint and a move to augment same at the expense of prostrate...

Has advertising forgotten its brand purpose?

Interesting that not a week goes by when someone raises the issue of brand purpose...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

Burna Boy and Teni are Pepsi’s latest Brand Ambassadors

Fresh off his BET Best International Act win, Burna Boy alongside multi award winning...

PepsiCo is building an in-house media and data team to shape its adtech agenda

Global -- PepsiCo is in the process of building out an in-house team dedicated to...

Pepsi unveils first global marketing campaign

Pepsi has unveiled a global marketing platform and tagline for the new year, revealing...

Pepsi overtakes Coke as world’s most effective brand in Effie Index

Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018...

Cola War battle gets tougher

The battle between Nigeria's top cola brands, Coca-Cola and Pepsi is probably as...

Sinmisola Hughes-Obisesan makes move to Leo Burnett Africa as Creative Director

    Barely 1 year and some months after her appointment as Creative...