In an apparent revenue constraint and a move to augment same at the expense of prostrate...
Interesting that not a week goes by when someone raises the issue of brand purpose...
In a tough consumer economy, pricing and volume can become powerful marketing tools...
Fresh off his BET Best International Act win, Burna Boy alongside multi award winning...
Global -- PepsiCo is in the process of building out an in-house team dedicated to...
Pepsi has unveiled a global marketing platform and tagline for the new year, revealing...
Pepsi has been named as the world's most effective brand in Effie Worldwide's 2018...
The battle between Nigeria's top cola brands, Coca-Cola and Pepsi is probably as...
Barely 1 year and some months after her appointment as Creative...
PepsiCo is planning to refocus its marketing behind its biggest brands, including...
