Tag: OOH

Marketing is not rocket science, but data-driven – Osamede Uwubanmwen

By Felicia Nwosu Osamede Uwubanmwen, the General Manager, Biogenerics Nigeria...

LASAA should protect OOH investments – MIPAN president

By Felicia Nwosu Femi Adelusi, President of Media Independent Practitioners Association...

Advertising experts push for new rules of engagement with LASAA

By Felicia Nwosu In the quest to achieve progress and mutual beneficial collaboration...

River State Regulatory agency lauds LASAA for revolutionary innovations

By Oghale Mafuru Lagos State Signage and Advertisement Agency (LASAA) has been...

Exhibitors leverage LASAA 2021 conference for strategic brand positioning

By Felicia Nwosu It was an aesthetic display at the OOH Advertising conference...

JCDecaux launches its global data offering, JCDecaux Data Solutions

JCDecaux SA, the number one outdoor advertising company worldwide, has announced...

Place of picture-taking in driving growth for the OOH industry

By Kingsley Onwukaeme “With the right picture, even the worst of billboards can...

Motomedia makes history, launches First Interactive LED billboard in West Africa

In its quest to change the face of Advertising in West Africa, Nigeria’s innovative...

Top 10 Out-of-Home agencies in Nigeria

By Felicia Nwosu Today’s advertising is mostly about standing out from competitors....

JCDecaux partners Microsoft Research & Array of Things to launch Chicago street furniture programme

JCDecaux SA (Euronext Paris: DEC), the number one outdoor advertising company worldwide,...