Nigeria Marketing

AAAN inducts 8 new members at 52nd AGM in Ibadan

The Association of Advertising Agencies of Nigeria (AAAN) officially inducted eight...

Feyi Olubodun inspires marketers to turn numbers into human stories at EXMAN BES

Marketers must look beyond dashboards and see the human truths hidden within data...

Godfrey Adejumoh takes helm at Diageo as Head of Corporate Relations for West and Central Africa

Godfrey Adejumoh  has taken  helm at Diageo as Head of Corporate Relations for...

More market share, more problems? rethinking the growth game

“Market share” often takes center stage in strategy presentations and boardroom...

Reimagining Marketing: Storytelling, Tech, and Human Connection Converge

The advertising industry stands at a crossroads. Here, technology and creativity...

Why data culture is the new superpower for modern marketing

In today's world, where success measures and AI drive everything, marketing isn't...

Don’t complex, bot simplex: navigating AI in marketing

AI arrived promising better planning, easier purchasing, and smooth reporting. Companies...

The Gen Z brief is broken

Marketers often fall into the trap of applying a "Gen Z vibe" to every campaign....

No longer just likes

In the past, brands used social media as a digital billboard, hoping for likes and...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...