Tag: Nigeria

The Naira’s tight grip: how price sensitivity is rewriting the rules of marketing and consumer choice in Nigeria

In Nigeria’s lively and busy economy, where every naira matters and value is continuously...

The lemon-lime overtake: when Sprite’s spark challenged the cola-crown

For decades, the frothy battlefield of global drinks has been mirrored by the titanic...

NNPC Foundation Empowers 6,000 Farmers for Food Security

In an effort towards strengthening Nigeria’s agricultural sector, the NNPC Foundation...

Google’s retail ‘media play’ signals the Next Frontier for the Nigerian ad industry

Google’s recent announcement at the Interactive Advertising Bureau’s NewFronts...

TikTok hit with $600 million fine for unauthorised user data transfers

ByteDance’s TikTok has been fined $600 million by the European Union for illegally...

Q1 numbers are in: banks, brands & big tech set the stage for a telling Q2

 As the first quarter of 2025 closes, the financial landscape is bustling with numbers...

Nwabuisi weighs in on evolution, future of OOH in Nigeria

By Felicia Nwosu Anthony Nwabuisi, General Manager and Head of Business at Optimum...

Online reputation business in Nigeria set to  double by 2030

By Felicia Nwosu Nigeria’s online reputation management (ORM) sector is set...

New Crystal Communications transforms Nigerian ads with 3D digital billboards

With the launch of groundbreaking 3D digital billboards in Abuja and Lagos, New Crystal...

Nigeria aims for 70% broadband reach by 2025

By Felicia Nwosu Nigeria has unveiled a bold national strategy to bridge its digital...