media

Advertising Week Africa holds in 1st half of 2020

Advertising week, the world’s largest annual gathering of advertising, creative,...

The power of nostalgia for building brands

Nostalgia has always been a powerful force in marketing and its potency doesn’t...

MARKETING EDGE team storms ADVAN Awards for Marketing Excellence

It was glitz, glamour and panache when last Sunday, MARKETING EDGE frontier force...

Annual digital commerce spend to climb to $19tn by 2024

A new study by Juniper Research, titled 'Digital Commerce: Key Trends, Sectors &...

Which touchpoints deliver the most brand ROI?

Brands are the sum of all experiences with a product. Paid media contributes, on...

Why do agencies find it so difficult to tell their own stories?

Over the past two decades, I have seen more than a thousand agency credentials presentations,...

Global advertisers launch drive to establish cross-media measurement principles

An advertiser-focused group has launched a global initiative designed to make the...

Former AAAN President canvasses for strategic communication plans for Nigeria @60

The Federal Government has been advised to think towards constituting a consortium...

Why men’s advertising is in crisis

We’re all part of the problem, every one of us. Hand on heart, who among us in...

Why marketers need to understand their customers as citizens

It may sound crazy, but a single tweet brought the NBA into a raging protest movement...