P+ Measurement Services, Nigeria's leading media measurement and evaluation agency,...
Nearly half of advertisers admit they don't currently have the right balance between...
Is social media killing advertising? You've probably heard this question 1,000 times...
Without a doubt, digital marketing has effectively moved into position as one of...
Omnicom posted a 2.4% drop in revenue during the third quarter to $3.6 billion, which...
President of the Association of Advertising Agencies of Nigeria (AAAN), Ikechi Odigbo,...
The Walt Disney Company recently gave a glimpse into what its marketing strategy...
There is a suite of publishers who, unlike many of their traditional counterparts,...
The global marketing technology market is now valued at an estimated $121.5 billion,...
When advertisers hear the word programmatic, the first thing they think of is data,...
