X3M Ideas wins Grand Prix, Noah’s Ark hauls more laurels at LAIF 2019 Awards
X3M Ideas, one of the foremost creative agencies in Nigeria, has again recorded another feat by winning the grand Prix, the most prestigious award at the recent Lagos Adverting Ideas Festival (LAIF), while Noah’s Ark, equally a leading creative shop, hauled the highest numbers of creative awards and laurels at creative the contest ceremony held at the cosy ambience of Landmark Event Centre in Lagos.
X3M Ideas owned by Steve Babaeko won three gold, two silver and five bronze medals, including the overall Grand Prix for its animated TV commercial, “DStv Step Up and Boost”.
Activities marking the 14th edition of the annual Lagos Advertising and Ideas festival and Awards (LAIF) came to a grand close weekend, at the prestigious Landmark Events Centre, Victoria Island in Lagos with various winners emerging from several categories of the glamorous creativity awards.
As at the end of proceedings on the awards night, Lanre Adisa’s Noah’s Ark communications Limited emerged top of the pack, winning the highest number of 21 medals. The breakdown shows the frontline agency was far ahead of others, with 5 Gold, 8 Silver and 10 Bronze, thus becoming the most capped creative advertising agency in the annual award. But Babaeko’s X3M Ideas carried the day by clinching the Grand Prix.
At the third place in the order of winnings was DDB Lagos. The Enyi Odigbo led agency and member of the noble Casers Group attested to its established long industry rating as of Nigeria’s top creativity power house hauling a total of 14 awards medals, including 3 Gold, 4 Silver and 7 Bronze medals in the over all.
Other agencies that showed sparkling performance at the awards includes SO&U, Isobar, BBDO and 7ven Interactive. The three agencies made outstanding winnings of which 11 and 8 over all medals to clinch the fourth, fifth, sixth and seventh positions respectively at the awards ceremony.
It was indeed a grand display of culture and creative excellence with the event bringing together in attendance Nigeria’s advertising industry eggheads and best creative minds from across the length and breadth of the Marketing Communications sector with sectoral representations from other industry stakeholders, including major client organisations.
The award which began first with an annual creative seminar enjoyed good sponsorship support from major client companies, including the likes of MTN, Peak Milk, DStv, Interswitch and Access Bank. There was also a long role of partnership support from major media organisations notably Punch Newspapers, Vanguard, The Sun, BusinessDay and The Nation.
Welcoming guests at the event, the President, Association of Advertising Agencies of Nigeria (AAAN), organiser of the award, Ikechi Odigbo, commended the forthrightness, commitment and total sacrifice of board members of this year’s LAIF award. He also noted that the Gbemi Sagay led Jury’s board helped in keeping the flag of the 14th award edition flying.
Stressing upon the challenges that threatened the successful staging of the award notably among which was financial hitches and general logistics, the AAAN helmsman said the association would push ahead in organising annual the award which, according to him has become the major centre point for celebrating creativity and excellence not only in Nigeria but also across the West Africa coast.
He added that the theme of this year’s award “Tori Tori of LAIF” was tailored towards telling compelling stories of the African culture, and total sacrifice as displayed by the LAIF board and Jurors towards making the awards a success.
Other outstanding winning agencies in the award include Leo Burnet, TBWA Concept and Ogilvy Nigeria with overall medals of 8, 8 and 6 respective awards. Others are Up In the Sky, Yellow Bricks and IMS with medals haul of 3, 3, 2 and 1 respectively.
Adeptus, Onewildcard and Culture Communications also made sparkling performance winning 1, 3 and 2 medals respectively in the awards. In all, a total of 128 medals were won by agencies from several categories of the annual award.
The awards which debuted in 2006 was instituted under the initiative of the then leadership of the AAAN, with the objective to recognise, reward and foster creative excellence in all areas of marketing and marketing communications sphere in Nigeria.
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