Media Consumption

YouTube surpasses Netflix in average daily viewing time

YouTube has overtaken Netflix in average daily viewing time globally, marking a milestone...

YouTube sustains position as top company in TV viewership, maintains the top share

Digital streaming continues to reshape the media landscape, and YouTube is leading...

Unlocking Nigeria’s next growth frontier in tier 2 and tier 3 cities

In the dynamic fabric of Nigeria’s growing economy, Lagos is often portrayed as...