Tag: Marketing

MARKETING EDGE on TV hosts Okusaga tomorrow

By Felicia Nwosu Foremost brand-focused, marketing and advertising television...

Samsung’s AI powered Galaxy S24 series to launch January 17

By Oluwaseyi Lawal Samsung is getting geared up to launch the highly anticipated...

Insight Redefini elevates Babatunde Shobanjo as GCOO/ GGM

By Felicia Nwosu Creative maven and marketing maverick, Babatunde Shobanjo,...

Major 2023 highlights that set Nigeria’s entertainment on global stage

By Abimbola Mohammed It’s no doubt that the Nigerian entertainment industry...

Carrefour drops Pepsi & 7UP, cites “unacceptable” prices

By Ralph Tathagata Carrefour, a French retail giant with over 12000 outlets worldwide,...

Brands with notable logo revamps in 2023

By Felicia Nwosu The year 2023 was a year of massive brand revolution in logo...

Spotify’s Afrobeats site receives updates as Davido tops 2023 streaming charts

By Anietie Udoh Spotify, the leading music streaming platform, has just...

Diageo partners with ecoSPIRITS to offer products in refillable vessels across 18 markets

By Ralph Tathagata To explore the viability of reusable packaging and distribution,...

Nigerian PR industry braces for transformative 2024, aligns with global trends

By Oluwaseyi Lawal As the global Public Relations (PR) market continues...

New Coca-Cola commercial unveils diverse beverage portfolio

By Anietie Udoh In a groundbreaking move, Coca-Cola is set to launch...