Tag: Marketing

The unseen revolution: Conversational commerce and the future of buying in Nigeria

In Nigeria’s thriving digital ecosystem in 2025, a subtle yet deeply disruptive...

Coca-Cola, Tyla aim at Gen Zs with ‘enjoy the moment’ campaign

In a bold move to continuously connect with Generation Z amid the digital noise of...

Dentsu Nigeria dominates 2025 Pitcher Awards with 23 medals

Dentsu Nigeria has once again ignited the marketing and creative world with a sweeping...

Navigating the ROI maze in advertising’s multi-channel future

In 2025, Nigeria’s advertising landscape is a vibrant, chaotic tapestry of channels,...

Kantar BrandZ 2025 unveils world’s most valuable brands, provides analysis

In an era defined by digital overload and high consumer expectations, brands should...

Publicis Groupe acquires Captiv8, fortifies influencer marketing

Publicis Groupe, the French multinational advertising giant, has significantly expanded...

Jamiu Shobajo Joins TGI Group Nigeria as Brand Manager

In an alignment with its mission to improve the quality of life through responsible...

FirstBank elevates Olayinka Ijabiyi to Acting Group Head, Marketing, Corporate Communications

First Bank of Nigeria Limited has elevated Olayinka Ijabiyi as the Acting Group Head...

From See It Be It to Sitting on the Jury: Esosa Osagiede Becomes Cannes Juror

When brilliance rises, the world takes note. Esosa Osagiede, one of Nigeria’s most...

Nkasiobi Chukwu joins Mavin Records as Head of Marketing and Communications

Mavin Records has appointed Nkasiobi Chukwu, an acclaimed innovator at the intersection...