Marketing

Data-driven marketing and advertising; and how to harness new customer data

We sit meetings with heads of different departments to plan the next marketing and...

Tade Adekunle emerges new EXMAN President, Abiodun Oshinibosi becomes VP

The Project Consultant, Keskese Limited, Tade Adekunle, has emerged the new President...

New report reveals customers want security, service and localised experiences

According to a new CMO Council’s report, Reshaping Global Engagement Operations,...

Do digital brands need a new metric for planning TV?

When digital brands hit a plateau with their online marketing campaigns, they usually...

APCON hopeful Buhari’s new exco will resolve council composition logjam

The Advertising Practitioners Council of Nigeria (APCON) has expressed strong optimism...

Marketing and advertising professionals lack empathy, Reach study finds

Those who work in the advertising and marketing industry lack the necessary skills...

Glo Amebo promises subscribers 5x value on every recharge

In line with its tradition of always adding value to its customers, Nigeria’s innovative...

Okowa to flag off 46th AAAN AGM and Congress

Delta State Governor, Senator Ifeanyi Okowa is expected to be the special guest of...

EXP Nigeria partners REACH to host ‘Casino Millennial’

Leading experiential marketing agency, EXP Marketing Nigeria Limited, has partnered...

Former APCON Chairman clocks 80

One of the founding fathers of advertising practice in Nigeria and former Chairman...