Marketing

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...

The don’ts of social media marketing

Ah, social media marketing - the buzz words of today. When a customer searches the...

Avoid disruption, reach ‘techquilibrium’ in any industry

The opening keynote of Gartner Symposium 2019 was a comprehensive session on 'winning...

Heineken launches ‘Better Together’ Campaign as Champions League returns

The Heineken House in Lagos and other centres across Nigeria will definitely be a...

SO&U appoints Biodun Adefila as Chief Operating Officer

Poised to further reposition for business competitiveness and profitability, SO&U,...

Nigeria’s IMC industry regulators must move for agency consolidation, says Oyegbola

For the much desired growth to be realised in Nigeria’s Integrated Marketing Communications...