Marketing

Reckitt Benckiser cuts profits again, seeks to split into two business units

Eager to improve operational performance and build a resilient business model after...

LAIF announces 2019 Jury, may restructure to suit local taste

The Association of Advertising Agencies of Nigeria (AAAN) has announced the jury...

How businesses can create lasting impressions and retain customers

Customer engagement has become a top priority for many companies, but no two customers...

Google, Facebook and Amazon to dominate global adspend in 2020, says Warc

Warc has forecasted global advertising investment growth across the 19 categories...

Three Crowns commences 2019 Mum of the Year Campaign, set to sponsor winners to Dubai

Three Crowns Milk, Nigeria’s dairy brand and product from the stable of FrieslandCampina...

CHINI Africa wins silver at Cannes Lions 2019 Representatives Award

Cannes Lions has announced the winners of the 2019 Representatives Award at the just...

Marketers focus more on transactional relationships than emotional loyalty, says study

A new CMO Council study released shows that organisations focus more on money - not...

IMC expert scores industry operations high in third quarter 2019

An Integrated Marketing Communications Industry (IMC) practitioner, Kehinde Salami,...

Innovention Series 2019 highlights the power of ideas in pushing the frontiers of creativity, innovation

Determined to build a generation of confident trendsetters who will not be comfortable...

How physical retail is reinventing itself

John Ryan, a London-based journalist and analyst focused on retail design and strategy,...