Tag: Marketing

How future-proofed are you?

The ability to switch between different disciplines and multiple arenas fluently,...

AAAN 46th AGM in photo

L – R: Outdoor Advertising Association of Nigeria President, Mr. Emmanuel Ajufo...

IMC expert advocates uniform credit system to tackle industry debts

An integrated marketing communications industry expert, Izuchukwu Arinze, has advocated...

Cannes Lions publishes 2019 Global Creativity Report

Cannes Lions has announced the release of the 2019 Global Creativity Report, the...

Ad practitioners proffer solutions to business challenges, re-strategise for growth

The 46th Annual General Meeting (AGM) of the Association of Advertising Agencies...

Leo Burnett Lagos advocates strong retail market for Africa

Leo Burnett Lagos, a Humankind company and a leading creative advertising firm has...

Awosika charges ad agencies on creative relevance

Advertising guru and Vice Chairman of Troyka, Jimi Awosika, has called advertising...

Tunji Olugbodi: Confessions of an Adman

About this time 30 years ago, I made my initial foray into marketing communication...

The importance of PR on corporate organisations and businesses

The role of Public Relations has been so much underestimated and most times, relegated...

How Nigeria’s soft drink makers test their pricing and volume power

In a tough consumer economy, pricing and volume can become powerful marketing tools...