Tag: Marketing

Chinese brands on quantum leap in the Nigeria market

As the relationship between China and United States worsens because of the on-going...

Hollandia Evap 120g “Pere” Pack Gaining Affinity With Consumers

The recent introduction of Hollandia Evaporated Milk’s 120g pack size affectionately...

NIMN set to kick-start mentorship programme

The National Institute of Marketing of Nigeria, NIMN, is set to begin its mentorship...

Amazon is the most valuable global retail brand

Global -- The second annual BrandZ Top 75 Most Valuable Global Retail Brands ranking...

How to give your marketing full-funnel power

Lead generation has eclipsed the importance of brand building in B2B. It’s time...

Nigerian Breweries’ ad/sales promo spend hit 5 year high

Despite the challenging macroeconomic environment in 2018, Nigerian Breweries Plc,...

Our ambition to mount world’s biggest LED billboard is being thwarted by govt, says Lona Group CEO

The management of Lona Media, a subsidiary of Lona Group of companies has raised...

Why Agencies Should Abandon Advertising and Invest in Owned Media

By Dan Curran The downward spiral of traditional advertising’s effectiveness started...

ID Africa Acquires TheNETng To Form Marketing, Media and Technology Powerhouse

ID Africa, a leading Nigerian digital agency is acquiring NET Newspaper Limited...

Nigeria’s Marketing Industry In Unsteady Feat

…May experience setback on PWC $2.8bn projection  Feelers emanating from the...