Marketing

New APCON boss assumes office

The new Registrar/CEO of Advertising Practitioners Council of Nigeria (APCON), Dr....

KFC rests “It’s Finger Lickin’ Good” advertising slogan after 64 years

In an innovative bid to turn the global adversity occasioned by the Covid-19 pandemic...

Folake Ani-Mumuney: Amazon with amazing leadership archetypes

“The character and qualifications of the leader are reflected in the men he/she...

Two millionaires emerge in 9mobile Mega Million Promo

In keeping with its promise to reward customers with millions of naira as palliatives...

NIMN approves code for professional marketing practice

The National Institute of Marketing of Nigeria (NIMN) has approved a new code guiding...

World’s most valuable alcoholic brands to lose $33bn brand value, says report

Brand Finance, an independent branded business valuation consultancy, has released...

Can creativity help brands recover from the Covid-19 pandemic?

Even the most digital brands have been surprised by the speed of change heralded...

Coca-Cola launches “Open like Never Before” campaign

Coca-Cola, the beverage giant, has unveiled first advertising campaign post-Covid-19,...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Following the unforeseen occasion that stood over the previous segment, Steve Babaeko,...

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s...