Marketing

Coca-Cola set to launch unifying thematic campaign

As part of its promise never to shy away from social issues, Coca-Cola has concluded...

PepsiCo to cut down on ad spend as it redirects marketing of ‘classics brands’

After ramping up its global ad spend by more than 12% year-on-year, PepsiCo is preparing...

LinkedIn reaches 675 million members, reports Microsoft

Microsoft has once again reported that LinkedIn saw 'record levels of engagement'...

Special Jollof movie to premiere on Valentine’s Day

Special Jollof, a Nigerian movie which was shot in the United States and Nigeria...

Ugo Geri-Robert: An amazing Amazon in the research world

Ugo is an Executive Director at Kantar Nigeria with more than 20 years’ experience...

Noah’s Ark boss canvasses unified trade body to tackle industry debts, payment challenges

The Managing Director/CEO, Noah’s Ark Communications Limited, Lanre Adisa has advocated...

Diageo selects three agency groups, plays down on friction with agencies in global media review

Diageo, one of the world’s biggest advertisers, has shortlisted three agency groups...

First digital awards to hold in Lagos

The maiden edition of the annual GAGE Awards for the digital space in Nigeria is...

Blue Band extends to Peanut Butter, Mayonnaise and Canola in Kenyan market

In a bid to ride on the loyalty enjoyed by the original Blue Band, Upfield has extended...

Leo Burnett Chicago appoints Kaylin Goldstein as Executive Vice President, Strategy Director

Leo Burnett Chicago has announced the addition of Kaylin Goldstein to the agency’s...