Marketing

Global advertising market to reach US$ 769.9bn by 2024, says report

Advertising plays a vital role in communicating the value proposition of an organisation’s...

What does PR integration mean for marketers?

The twin disciplines of marketing and PR have always had some crossover. It’s hard...

Omnicom reports 23% decline in organic revenue, says “the worst is behind it”

Omnicom, the advertising colossus, has reported 23% decline in its organic revenue...

Steve Babaeko, AAAN President speaks on his vision for the advertising industry on TVC tomorrow

Steve Babaeko, the newly elected President of the Association of Advertising Agencies...

Coca-Cola reports decline in quarterly revenue, adopts refreshed marketing approach

Coca-Cola recently reported its largest decline in quarterly revenue in at least...

D&AD and WPP announce New Blood Academy 2020 for creatives

D&AD has announced the programme for the 2020 New Blood Academy, a creative bootcamp...

AB InBev rolls out global campaign to create a better world

As the global community hurts over racial inequality and social justice that sparked...

A new dawn beckons at NIMN as Enang emerges 1st Vice President

A new dawn may have finally birthed at the National Institute of Marketing of Nigeria...

Amber Energy Drink excites consumers with Free Ride promo

Commuters in Lagos are all over the moon as they savour a new experience with the...

IMC sectoral groups hail FG over task team on audience measurement, as committee submits report next week

Facts emanating from the Nigerian Integrated Marketing Communications sector have...