Tag: Marketing

Ad industry needs to get better at pre-testing digital creative, says Google’s global brand lead

One of the biggest shifts in the creative industry has been from a switch from demographics-based...

How AB InBev lost $20billion in market value

As a beer giant with thriving brands around the world, Anheuser-Busch InBev (AB InBev)...

Print ad revenue down by 7%, digital up by 5% in 2018, says global report

The World Association of Newspapers and News Publishers (Wan-Ifra) recently released...

Disregarding TV is an absurd choice for marketing

If you have a big budget and are making long-form video ads, it makes little sense...

Pepsi proffers unique scratch-cards campaign

Pepsi wants consumers to gift cash profusely to their friends, family and causes...

Cannes Lions announces €279,000 distribution of SDG Lions proceeds

Cannes Lions has announced that the funds generated from entries in the Sustainable...

Golden Penny sponsors couple on trip to Dubai

Golden Penny, a brand on the stable of Floor Mills Nigeria (FMN) Plc has announced...

Guinness continues its launch of Smooth Stout across African markets

To demonstrate its strategic quest to position and reposition its smooth variant,...

London International Awards announces 2019 winners

London International Awards has announced its winners in the Advertising, Design,...

APCON begins regulation of social media advertising in January

The Advertising Practitioners Council of Nigeria (APCON) has declared there is no...