Tag: Marketing

UBA signs Wizkid as Brand Ambassador

UBA, Africa's best and most resilient banking group with operations in 20 African...

Coca-Cola dramatises memories of the adventures of giant tongues

Coca-Cola wants its customers to think back to the moments and memories they associate...

Mobile ad fraud took a $2.3bn toll on marketers in the first half of 2019

 The true cost of mobile ad fraud over the first half of the year has been calculated...

Expert puts ad industry billings in Nigeria at N150 billion annually

An Integrated Marketing Communications Industry Expert, Dr. Ken Onyeali Ikpe has...

WhatsApp played a big role in the Nigerian election. Not all of it was bad

There is growing concern about the potential for the message and media sharing platform,...

Glo brings back gossipy Amebo in new TVC to amplify voice plan

It was a character she internalised with aplomb. Ibidun Allison played her role as...

OAAN partners WOAA on global outdoor advertising practice

The Outdoor Advertising Association of Nigeria (OAAN) has said it is working towards...

Developing your brand voice on social media: 5 mistakes to avoid

We're entering the age of technological revolutions and massive diffusion of technologies...

A new ANA study indicates that in-house agencies struggle to attract top-tier talent

According to the Association of National Advertisers (ANA), 78% of the organisation’s...

Compliance level to advertising code is rising — APCON boss

Mrs. Ijedi Iyoha is the Acting Registrar/CEO of the Advertising Practitioners Council...