Marketing

In-person experience is never going out of style— Tolulope Medebem

By Zion Rufus   “In-person experience is never going out of style; humans...

Senate settles rift between 7-Up and Bigi

The Nigerian Senate, through its proposed Alternative Dispute Resolution method,...

Visa, GIG Logistics partner to enable eCommerce delivery

The world's leading digital payment solution provider, Visa, has partnered with GIG...

PepsiCo posts net revenue growth of 4.8% for 2020

Pepsico announced a 4.8% rise in net revenue in its 2020 full-year results, following...

NetPlusDotCom unveils android-based NetPOS devices in Nigeria

NetPlusDotCom, a technology and digital payment company, has launched NetPOS devices,...

ADVAN 2021 CMO Forum to host business leaders on strategy

The Advertisers Association of Nigeria (ADVAN) is set to host business leaders in...

Mastercard to allow customers transact with crypto

Mastercard Inc. will begin to allow its clients to transact in certain cryptos on...

Shell unveils green strategy after oil output peak

Energy giant Royal Dutch Shell has announced that its oil output is locked in decline...

Daystar set to raise $100m for West African solar projects

Poised to satisfy existing client demand, Daystar Power, a West Africa hybrid solar...

Coca-Cola indicates intent to push marketing spend back to pre-Covid levels

Global beverage giant, Coca Cola, revealed that its revenue was down 11% in 2020,...