Tag: Marketing

Agencies face new creative challenges to boost brand awareness – PMI Survey

A recent survey has shown that about 97% of agencies face mounting pressure to deliver...

Mind your message

 Today marks the International Day for Countering Hate Speech. Consequently, businesses...

How real-life experiences are giving brands human voice

Brands are currently leveraging real-life experiences to gain human voice by hitting...

Cannes Lions 2025: Nigeria’s rising creative power and the hope for more wins

Established in 1954, Cannes Lions is a global benchmark for creativity, with the...

WhatsApp ends Ad-free messaging, launches Ads in updates tab

WhatsApp will now feature ads and new monetisation tools as Meta moves to unlock...

Why global non-alcoholic beer market is on upward trend

A trend is taking off across the beverage markets around the world. Consumers are...

We’re not just selling products anymore, we’re selling relatability, values, and vibes – Lola Marcus

Products  do not matter much  anymore, as relatability, values, and vibes are the...

Omotola Bamigbaiye-Elatuyi explores how data-enriched storytelling shapes modern marketing impact

In an era where consumer attention shifts rapidly and brands battle to stay relevant,...

The Invisible Ingredient: How Brands Build Trust Through Uncompromising Food Safety

Today marks World Food Safety Day. This global event sheds light on a vital reality....

WPP Media Launches Open Intelligence: Industry’s First ‘Large Marketing Model’ Powered by AI

WPP Media, the newly rebranded global media arm of WPP, has just announced the launch...