Tag: Marketing

Star Lite launches new 45cl bottle to expand product offering

Nigeria’s first lite beer, Star Lite, recently unveiled a new bottle size to expand...

JCDecaux and S4M partner to enhance media efficiency and synergies between OOH and mobile

JCDecaux SA, the number one outdoor advertising company worldwide, has announced...

Winners in inaugural Campaign Global Agency of the Year Awards to emerge today

Juries drawn from across the U.S., the UK and Asia would have a tough job in their...

Covid-19 is ‘burning platform’ for digital acceleration, says expert

Sir Martin Sorrell believes Covid-19 is the "burning platform" for digital acceleration...

N5b expended on media advertising for Covid-19 pandemic, says Advertisers Group

Heads of Advertising Sectoral Groups (HASG) stakeholders said members have spent...

LASAA boss tasks admen on creativity, products innovation

The Managing Director of Lagos State Signage & Advertisement Agency (LASAA),...

Net#work BBDO appoints Roanna Williams, pays tribute to founders

Net#work BBDO has appointed a new partner and CCO. "I have a new partner and CCO....

Global advertising spend to fall by 8.1% ($49.6bn) to $563bn this year, says Warc

Global advertising spend is set to fall by 8.1% ($49.6bn) to $563bn this year, led...

OAAN may lobby Information Minister over N50bn CBN loans for creative industry

Feelers emanating from the Outdoor Advertising Association of Nigeria (OAAN) have...

Elev8 Media re-ignites competition in Nigeria’s Out-of-Home advertising with new product -“The Tower of Oworo”

“Impossible is nothing & nothing is Impossible”, reads a captivating and...