Marketing

2Sure thrills consumers, promises to deliver on its disruptive ‘No Be Wash’ campaign

Shortly after the successful launch of its ‘Be the Spec’ campaign and the unveiling...

ADVAN names Hypo Brand of the Year

By Felicia Nwosu Hypo, the proudly Nigerian toilet cleaner brand, has been named...

LIA 2021, Mark Christou talks packaging the 24-7-365 greatest salesperson of brands

Mark Christou, Founder & Creative Partner of ROOK/NYC, began his enlightening...

Experts reminisce on Christmas marketing, say digital advertising taking root

By Felicia Nwosu As the Yuletide approaches, and with the ease on lockdown, marketing...

MARKETING EDGE hosts Tunde Shobanjo this Wednesday on TVC news DStv Channel 418 at 12:30PM

By Oghale Mafuru Nigeria’s foremost brand focused television programme, MARKETING...

Professionals re-emphasize need for real-time data in Nigeria’s marketing industry

By Zion Rufus The long standing issue of the lack of real-time data, poor data...

COVID-19 forced creatives to rethink strategy – Tunde Shobanjo

By Felicia Nwosu Tunde Shobanjo, Head of Business/Chief Operating Officer, Leo...

LASAA unveils 2022 mobile stickers for branded vehicles

The Lagos State Signage and advertisement Agency (LASAA), the regulatory agency responsible...

FG sets up taskforce to oversee Audience Measurement

By Felicia Nwosu The Nigeria media industry and its practitioners will soon heave...

Brands need to partner with e-commerce platforms – experts

By Abimbola Mohammed The global e-commerce growth from 2021 is forecast at 16.8%...