Marketing

I believe in Nigerian agencies, they are very resilient – Femi Adelusi

By Abimbola Mohammed Media expert, Femi Adelusi, Founder/ Group CEO, BrandEye/Mediaplus,...

MARKETING EDGE on TV hosts Israel Jaiye Opayemi this Wednesday on TVC News DStv Channel 418 at 12:30 PM

By Oghale Mafuru Leading brands and marketing communication television programme,...

10 world richest men’s wealth doubled in pandemic – Oxfam

By Dele Ojo The COVID-19 pandemic has made the world's wealthiest much more richer...

Small and growing businesses make biggest impact on economies, need more support

As populations grow, hundreds of millions of jobs will need to be created in sub-Saharan...

1XBet, Tiktok, Binance partner with AFCON 2021

By Elizabeth Olagunju 1XBet, Tiktok, Binance have ventured into a strategic partnership...

How brands and agencies react to COVID-19’s disruptive wavelength

The rise of the Covid-19 variants is causing brands and agencies to once again reassess...

PR stakeholders urge members to reposition for New Year opportunities

By Ibidunni Banjoko Stakeholders in Nigeria’s public relations space have urged...

Twitter enthusiasts count losses as FG lifts ban

By Felicia Nwosu Stakeholders and other digital natives of Twitter have continued...

US Capitol Riot Panel issues Subpoena to Meta, Alphabet, Twitter

Subpoenas have been issued to social media giants Meta, Twitter, Alphabet, and Reddit...

Experts underscore role of data aggregation in IMC industry

By Abimbola Mohammed Advertisers have long been collecting first-party data like...