Tag: Marketing

Measuring Return on Investment (ROI) in a multichannel world

Before now, measuring marketing Returns on Investment (ROI) was difficult due to...

Cannes Lions announces award winners on Day 2 

The Cannes Lions awards which entered its second day, today, has recorded new winners,...

Meet MARKETING EDGE’s panelist @second Quarterly Virtual Summit – Dolapo Ogunbambo

Dolapo Ogunbambo has almost two decades industry practice spanning across planning,...

Amber energy team eases Lagos traffic congestion

By Abimbola Mohammed In commemoration of its one year anniversary and in furtherance...

Meet MARKETING EDGE’s moderator @second Quarterly Virtual Summit – Akin Adeoya

Akin Adeoya is an entrepreneurially versatile personality with 22 years of continuous...

Dual Life is the new superpower

It takes a hero to recognize another hero. So just know you aren’t reading this...

MARKETING EDGE 2nd Quarterly Virtual Summit holds this Friday

The much awaited second edition of MARKETING EDGE virtual Summit will hold this Friday...

Tier-1 banks with highest adspend in the last 5 years

By Abimbola Mohammed Poised to grow their market profitability while building on...

2021 Maltina School Games in pictures

The one-month long competition, put together by the leading malt brand, Maltina,...

Make Music Lagos 2021 returns for 6th edition

Make Music Lagos is back for a 6th edition, and its organizing partners led by Showgear...