Marketing

AAAN to hold AdCademy Masterclass for CEOs, senior executives in February

By Zion Rufus In collaboration with Henley Business School and AdCademy, Association...

Public relations has gone beyond press releases— Experts

By Zion Rufus For decades, press releases have been used to generate publicity...

Ify Kagho named APCON Fellow

Ify Kagho has been named as an APCON Fellow by the Advertising Practitioners Council...

Influx of quacks has become major challenge for our industry— Yomi Olaniwun

By Zion Rufus Bold Brand Buzz CEO, Yomi Olaniwun has identified the influx of...

Festival of marketing returns to in-person and virtual event with 80+ speakers

By Abimbola Mohammed The Festival of Marketing/ MarketingWeek returns with both...

APCON inducts Redwood Consulting MD Hannah Oyebanjo as Fellow of Advertising

Hannah Oyebanjo (MCIM, FISMN), the CEO of Redwood Consulting, has been inducted as...

2021 Strongest year ever for UK’s ad market

Record 26.4% growth put market value at an estimated £30bn last year, with advertising...

Digital advertising is the new TV advertising

By Zion Rufus  Summing up the dawn of the Internet of Things (IoT), continuous...

Plastic pollution is fixable, but the world needs a plan

Many governments and organisations are working hard to deal with plastic waste and...

Dr. Ken Onyeali Ikpe honoured as APCON Fellow

By Abimbola Mohammed Advertising Practitioners Council of Nigeria (APCON) has...