Tag: Marketing

Publicis’ Spark Foundry bags Facebook’s $750 million global media account

Following a seven month competitive pitch which involved some of the world’s...

Advertising agencies record significant growth amid economic challenges – experts

By Oghale Mafuru The year 2021 witnessed several disruptions to economic activities...

Increased Privacy: Marketing is about to get more expensive for digital marketers— Oti Ukubeyinje

By Zion Rufus The past year has seen an increased focus on user privacy across...

The importance of building a data-driven organization

Today’s brands have more access to data than ever before. While the benefits of...

APCON gathers experts on possibilities of local creative production

By Ibidunni Banjoko The Advertising Practitioners Council of Nigeria (APCON) gathered...

Dangers of reputation consultants cornering marketing research briefs – MD, CMRG

Against the plethora of challenges plaguing the marketing research in Nigeria,...

IMC professionals speak on impact of Endsars protests one year after

By Oghale Mafuru Following the commemoration of the one year anniversary of the...

Your company website is your own digital real estate – Prof. Mande

By Felicia Nwosu With the focus to sustain relevant online presence, as well as...

Nigerian agencies to leverage in-game advertising

By Abimbola Mohammed In-game advertising is the practice of using games, particularly...

Banks in season of consumer promo

By Dele Ojo The current volume of currency outside the banking system is giving...